Reputation Shield
Recover unhappy guests before they go public. Slad routes ≤3-star feedback privately to management and drafts AI replies to public reviews — so 1-star damage gets caught at the table, not on Google.
Founding Pilot — Locked through 2027. Half off until May 22.
The Reputation Shield & Growth Engine for Atlanta restaurant operators.
Recover unhappy guests before they go public. Push high-margin dishes through Slad stickers table flows. Vet influencers before you wire a dollar. Turn every diner into verified content. $33 a day - no agency, no ad spend.
Reputation Shield • Margin Visibility • Influencer Vetting • Verified Social Proof
See where Slad fits your floor, your menu, and your spend. Atlanta-only Founding cohort. Half off through 2027 — but only until FIFA opens May 22.
In 10 minutes, we will:
Best fit for this pilot cohort:
Independent Atlanta restaurants, chef-driven concepts, lounges, and rooftops in the 2026 FIFA activation window that care about reviews, margin visibility, and making each table work harder.
You're not committing to a contract. If it's not a fit, you still leave with a floor-aware reputation, content, and creator-spend plan.
$499/mo locked through 2027 ($999 standard after window closes)
Share a few details so we can come prepared with a floor-aware recommendation, visibility strategy, and realistic rollout plan.
Slad replaces the marketing stack independent restaurants normally piece together — reputation tools, video apps, creator-vetting platforms, listings managers — for $33 a day.
Recover unhappy guests before they go public. Slad routes ≤3-star feedback privately to management and drafts AI replies to public reviews — so 1-star damage gets caught at the table, not on Google.
Turn a single dish photo or short clip into a polished food video — with the steam, drip, sheen, and sizzle a flat photo can't show. Replaces a $50/mo video tool plus the editor you don't have.
Paste a handle. Get audience authenticity, real engagement, fair-price range, and cross-platform reach across Instagram and TikTok in under a minute — before you wire a dollar. Replaces a $200–300/mo vetting tool.
Connect Google Business, Instagram, and Facebook once. Every video, photo, and offer publishes to all three. Pair with Slad stickers on the table to turn diners into verified content — and surface what your block's competitors are doing.
Estimate the lift from Slad's full stack — Slad stickers on every table, food videos, multi-channel publishing, and Reputation Shield — based on guest sharing, Google Maps discovery, and reputation recovery.
Defaults are directional. Real numbers calibrate against your POS after a 2–4 week pilot. See sources.
Extra revenue from guest activation / month (directional)
+$0 /mo
Range
Only change what you know. Everything else stays on Slad defaults.
Story Wall enabled
On-screen shoutouts can boost participation.
Owned media amplification
Brand feed / reels repost
Local discovery (Maps/search)
Captures visits from Google Maps / “near me” discovery that follower math doesn’t cover.
In-venue multiplier
Compounding settings
Directional model: pilot tightens pMax + ramp speed fast.
Low / Base / High reflect adoption uncertainty during early rollout.
Estimated extra revenue from Slad guest activation per month (directional)
+$0 /mo
This model estimates revenue lift. It does not yet price in the value of intercepting unhappy guests privately before they post a public 1-star review.
Extra revenue / day
+$0
Extra revenue / year
+$0
This is estimated additional revenue, not the cost of Slad.
Baseline / mo
$0
Diners × spend × 30
With Slad / mo
$0
Baseline + lift
Lift
+0.00%
% vs baseline
Posts / month
0
Verified submissions
Views / month
0
Guest + brand + feed
New visits / month
0
Stories + feed + maps
Bad reviews intercepted
0
Private recovery opportunities / month
Boosting equivalent (ad spend)
Optional: what it could cost to buy similar reach
Choose platform
CPM used: —
Directional estimate. Actual costs vary by geo, targeting, seasonality, and creative quality.
Uses your inputs + defaults (R/A/I/C, Story Wall, Social multiplier, Repeat/LTV, and month-based participation ramp).
1) Effective participation (month-based ramp)
We start from your Month 0 participation (p0) and ramp it toward a ceiling (pMax) using a half-life model:
p(t) = pMax − (pMax − p0) × exp(−ln(2) × t / halfLife)
The calculator uses p(t) at your selected “Months using Slad”.
2) Posts / month (verified submissions)
First, base posts:
dinersMonth = dinersPerDay × 30 basePosts = dinersMonth × participation
Then we apply within-table “infection” and Story Wall:
infectionMult = 1 + (partySize − 1) × socialMultiplier wallMult = storyWallEnabled ? 1.15 : 1.00 posts = basePosts × infectionMult × wallMult
3) Views / month (story reach estimate)
We estimate story views from average followers × story reach rate:
viewsPerPost = avgFollowers × R views = posts × viewsPerPost
R is the “Story reach rate” slider (default 6.5%).
4) New visits / month (UGC funnel)
Views turn into actions, then intent, then visits:
actions = views × A intent = actions × I visits = intent × C
A = action rate, I = intent rate, C = 30-day conversion.
5) Revenue impact (baseline, extra, with Slad, lift%)
Baseline monthly revenue is just diners × avg spend × 30:
baselineRevenue = dinersPerDay × avgSpend × 30
Incremental revenue comes from new visits × avg spend, then we apply repeat/LTV:
incrementalRevenueRaw = visits × avgSpend incrementalRevenue = incrementalRevenueRaw × repeatMultiplier
Finally:
withSladRevenue = baselineRevenue + incrementalRevenue liftPct = (incrementalRevenue / baselineRevenue) × 100
The “Extra revenue” number shown is additional revenue (not Slad’s price). Breakdown: per day = incrementalRevenue/30, per year = incrementalRevenue×12.
Directional estimate. You’ll get a tight number after a short pilot with tracking.
Story reach rate (R): Based on Rival IQ’s Instagram Stories benchmark medians (reach as a % of followers). View report →
Restaurant social-proof sensitivity: Michael Luca (HBS) estimates a +1 Yelp star is associated with ~5–9% higher revenue for independent restaurants. Read paper →
In-venue assumption: The model assumes posts are created by real guests during or shortly after an actual visit, not by remote accounts. Slad stickers and verification rules are designed to bias strongly toward in-venue activity.
Note: Defaults are directional planning values. Best tightened via pilot measurements.
No complex integrations. No staff retraining. Slad handles tables, food videos, creator vetting, and multi-channel publishing while your team stays focused on service.
Place your Slad stickers, connect Google Business + Instagram + Facebook, and upload your menu. Setup takes minutes — your floor and your feed go live the same day.
Tables, channels, and reputation flow live in one sitting.
Pick a dish photo. Slad turns it into a polished food video with steam, drip, sheen, and sizzle — and posts it to Google, Instagram, and Facebook in one tap. Vet any creator you're considering before you wire a dollar.
One photo → one video → three platforms.
Unhappy guests route into a private manager feedback loop before they go public. Happy guests turn into verified content. You see your block's competitor moves on the same dashboard.
More content. Less public fallout. Real signal on your block.
The questions Atlanta operators ask before locking the Founding rate.
Standard is $999/mo — about $33/day, full package, NFC stickers always included. The Founding Pilot is $499/mo locked through 2027, available only to Atlanta operators who lock in before the FIFA window opens May 22. After 12 months you renew at the standard rate. No tiers. No upsells. No à la carte.
Before a guest is guided toward sharing, they rate their visit. If they select a low rating, Slad routes that feedback privately to management instead of pushing them toward a public post. Your team gets the chance to recover the moment while the guest is still on site — before frustration becomes a Google or Yelp review. We do not block public reviews. We give you a chance to fix the issue first.
Slad runs your dish photo through an AI video model that adds the motion flat photos can't show — steam off the plate, sauce drip, sheen, sizzle. You get a polished short video in minutes, ready for Instagram, TikTok, or your Google Business Profile. You can also start from a short clip and Slad will remix it. No camera, no crew, no editor.
A glance at a creator's page tells you their follower count and a few comments. It does not tell you what % of their followers are real, what their fair-price benchmark is for your tier, whether their engagement is rented or organic, or whether the account is fading. Slad computes those four things in under a minute — for both Instagram and TikTok. The fair-price feature alone usually saves operators more in one season than a year of Slad costs.
No — Slad connects to them. You authorize Google Business + Instagram + Facebook once, then every video, photo, and offer publishes to all three with one tap. You keep your accounts and your audience. Slad handles the publish, the cross-posting, the GBP profile, and the bad-review alerts.
No major training burden. Guests tap the Slad sticker for the menu and move through the flow on their own. Your team can point at the sticker the same way they would point at a menu. Marketing happens in the back office through your phone — not on the floor.
None of the above. Slad is the marketing platform an independent restaurant runs themselves. It does not replace your POS (Toast, Square stay where they are). It is not an agency — no one runs your account for you. It is the operator-grade alternative to paying $2,500+/mo for a marketing agency or piecing together a $700/mo DIY tool stack.
The 2026 FIFA World Cup brings unprecedented foot traffic to Atlanta restaurants between May 22 and September 8. Operators with a content engine, vetted creators, and a Reputation Shield in place during that window will compound dramatically. Operators without one will scramble. The Founding Pilot rate ($499/mo locked through 2027) closes when the window opens — after that, the rate is $999/mo standard.
Most venues are live the same day they receive their sticker pack. Average setup is under an hour: place stickers, link your accounts (Google Business + Instagram + Facebook), upload your menu and a few dish photos. Your first food video and first multi-channel post can publish before the night-shift starts.
Slad replaces a $2,500/mo marketing agency and a $700/mo DIY tool stack with a single operator-grade platform. $33 a day. Half off for Atlanta operators who lock in before FIFA opens.
Standard
$999
/ monthAbout $33/day. The standard rate after the FIFA window closes.
The full operator stack — NFC stickers, AI food video, influencer vetting, multi-channel publishing, Reputation Shield, neighborhood insights, and the assistant. Always included. No upsells.
Founding Pilot
$499
/ month $999 standardAbout $16/day to put your full venue to work — table to feed.
Locked through 2027 — closes when FIFA opens May 22
Same product as Standard. Half the price. 12-month locked rate for Atlanta operators who set up their venue before the World Cup window opens.
What you'd otherwise pay
Founding rate closes when FIFA opens — May 22, 2026
Lock my Founding slot →Your first 30 days are meant to prove traction. If you do not see visible signs of fit, you are not locked into a long-term rollout.
Slad is not another marketing layer your team has to manage. It connects your tables, your channels, and your spend into one system the operator runs themselves — no agency, no ad spend, no app-switching.
In-venue
Your team does not need a long explanation. They can simply say: “The menu and your rewards are right there on the table.” Slad handles the digital flow from there.
Online
Guests are not guessing how to tag you or what to do next. Slad guides the path and verifies activity before rewards count, so your venue gets cleaner, more credible guest promotion.
Outcomes
Slad helps happy guests promote the venue and gives management a real-time shot at recovering bad moments early, so reputation risk goes down while guest-driven demand goes up.